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From The Desk Of: Clifford Morley
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Start of Special Report:
How To Cultivate A Mind For Saving Money
How many people do you know who
have tried to save money or build their savings, only to end up in the
exact same financial position five months – or even five years
later? I can bet they all did everything they thought possible to pinch
pennies and live below their means, right?
Yet, after so many sacrifices,
that savings account was still barren and dry… The worst part is
the fact that their efforts probably resulted in undue stress, may even
have caused damage to personal and professional relationships, and left
well-meaning people as drained and depleted as those savings accounts -
sometimes to a catastrophic extent.
This downward spiral process is
not uncommon. In fact, the very same thing often occurs with people who
attempt to lose weight by adhering to some kind of diet. The same
answers can be provided to both problems. While the principle is the
same, there is no single explanation for this, but many. Luckily, there
are just as many solutions! Let us begin.
To make the guide easier for you
to follow, I have grouped the most common money saving problems into
the following categories:
• Attitude
• Goals
• Planning
• Application
• Tracking results
• Motivation
Success can not be achieved
whenever any one of these aspects is weak. Throughout this part of the
guide, you will learn how to set up strong foundations and develop
healthy and efficient money saving habits.
Attitude
Over 90% of people fail to save
money because they approach the process of saving the wrong way.
Instead of focusing on the act of getting their finances together and
developing good saving habits, they focus on pinching here and cutting
costs there. They focus on the “how much” instead of
focusing on the “how.”
Simply adopting a basic shift in
attitude can make a world of difference. It is hard to stay motivated
and on track with savings goals when you focus all of your attention on
“how much” you save, and what things costs you. You easily
wind up thinking that things are not going as fast as you’d
like… so you decide to cut even further.
How long do you think that can
last before you get fed up, fall victim to one of those dreaded
spending sprees, and zero out your bank account in a matter of hours,
sometimes even minutes?
This is where saving money
differs from losing weight. You won’t gain 200 pounds overnight,
but it is so very easy to deplete all of your hard-earned and saved
money in the span of a few moments on a spending binge.
Again, you may already be
familiar with this whole process. Maybe you have experienced it
yourself, or have seen or heard of someone close to you who has
struggled with this major hurdle.
The solution, as discussed
above, lies in the way you perceive the whole process of saving money.
In the example stated above, saving money is often viewed from the
wrong angle - approached with feelings of scarcity in mind, and with
the belief that money is a resource that is hard to come by. With this
mindset, accumulating money becomes your main focus, almost an
obsession!
On the other hand, if you switch
your attitude about saving money towards one with feelings of
abundance, your chances of success increase tenfold. How would that
work? Something like this: Money is everywhere. More money is printed
everyday. It changes hands every second.
Money flows… like a
stream, and the whole concept of saving money is nothing more than
redirecting that flow so that instead of money flowing out of your
pocket, it is flowing into your piggy bank.
You don’t have to
sacrifice everything in order to save money. This is something we will
discuss a bit later on. For now, the most important thing is that you
switch your attitude about saving money - from scarcity to abundance.
Not only will this simple shift
transform you into a money magnet, attracting more money everyday, it
will also help you to stay motivated and emotionally well-balanced
throughout the whole process.
To help you get started, try
doing the following exercise twice a day, preferably as you wake up
every morning, and before going to bed every night. You will have a
more relaxed state of mind at these times of the day:
Close your eyes and get into a
comfortable position. Now, repeat the following affirmation, with
conviction. It does not work well if you simply read it out loud. You
must feel it. Visualize the stream of wealth, whether it’s a
stream of flying dollars or a flowing green energy… whatever
works for you.
“My world is one of abundance.
Money is printed everyday.
Money changes hands every second.
Money rushes to me in every form and fashion.
Money flows like a stream in front of me and to me.
Money is abundant and is attracted into my life.”
Feel free to adapt this mantra
or affirmation to suit your personality and needs, but start doing it
today, and keep doing it until you develop a constant feeling of
abundance. You can even write your mantra on a sticky note for your
desk or to attach to your mirror. The trick is to keep repeating it
until it becomes the truth. Your truth.
Planning
You’ve probably already
heard this before, but it is worth repeating at least one more time in
the context of this book: failing to plan is planning to fail. You
would be surprised to learn how many people start their money saving
journey without having a specific action plan. Maybe you’ve even
been guilty of this crime against yourself. The good news is that
it’s not too late to get back on track!
First of all, and I know you
will groan when you read this, you will have to build a budget and
track all of your expenses, down to the penny. This might sound like a
huge task, but it’s really not that hard, especially with all the
wonders of modern technology. There is plenty of software on the market
today that makes budgeting and tracking expenses a piece of cake.
I need to warn you that tracking
your expenses will bring about more than a few surprises. It may even
be a bit painful as you realize how much you spend every month on
entertainment or any certain interests you might have. In order to get
a precise view of your current financial situation, you will need to be
100% committed to your goal and completely honest with yourself. Do not
cut back on any expenditures you’d normally make just because you
know you’re tracking expenses. Just track for now; think later.
To accelerate the
budgeting/tracking process, you may want to go with rough estimations
at first. You might also choose to get started right now by applying
some of the money saving tips given in Section 2 of this book.
That’s fine, even
suggested. I just do not want you to get stuck in “analysis
paralysis” and never take action. Please keep in mind that
planning is the key to your long-term success. Do not leave your
success to depend on rough estimations. Start taking action, but also
remember to take some time to fine-tune your plan as you go.
After a while, a month or better
yet, three months, you will have your spending habits laid out on
paper. Now, it is the time to write down a specific action plan that
will allow you to achieve your financial dream. How does one accomplish
that? The first step is goal setting.
Goal Setting
Another reason why so many
people fail to succeed is because they have no set, defined goals.
Setting goals involves a lot more than simply sitting at the table one
day and saying to yourself: “I want to save money.” That
statement is an intention, not a goal.
Studies show that a
well-formulated goal, written down on paper, has over a 200% greater
chance of success than a poorly stated or non-written goal. Can you
really afford not to use this simple tool to your advantage?
You will learn how to
effectively set goals in a bit. First, though, we have some work to do
on removing some common misconceptions with regard to goal setting.
Let’s start with some definitions:
Mission: I know, this sounds
serious, potentially life-threatening, and even exciting (thanks to
modern espionage movies), but a mission for our purposes is really
this: the larger, more generalized goal describing the deeper meaning
behind any action or set of actions. A mission is a long-term,
sometimes even lifelong, goal that will only be subject to change under
rare occasions.
Ex. To always have enough money
set aside in savings to protect myself and my loved ones from any
financial drawbacks that may occur.
Notice how powerful a mission
can be. A mission is the big reason WHY you do what you’re doing.
Feel free to include as much detail as you can think of in your mission
statement. The stronger your emotional link to it, the more it will
help you maintain your motivation.
Goal (general): A general goal
is more specific than a mission. It sets the background or the path to
be taken and emphasizes the general result you are trying to achieve,
without getting into any specific details or action plan. A general
goal is not set up with a given timeline either.
Ex. To start setting aside at least 10% of my salary to put into a savings account, every month.
Notice, this goal is stated a
bit more specifically. It provides a quick overview of how you plan to
stick to your mission, but doesn’t get into the details. For each
mission, there is usually three of these general goals.
Goal (specific): Every specific
goal defines one more step towards achievement of your general goal,
and ultimately, the fulfillment of your mission. A well-formulated
specific goal must clearly state the desired outcome and must be set to
be completed within a certain time frame. To be effective, a specific
goal must be measurable and not leave room for any confusion. Anyone
reading it must be easily able to judge whether the goal has been
reached/achieved or not. These goals are updated and changed
constantly. Every specific goal should be linked to a general goal.
Ex. I will start putting aside 1$ a day, every day, for the next 30 days, to integrate money saving habits into my life.
As you can see, this goal is a
lot more specific. It defines a timeline, clearly states the objective,
and notes the conditions under which the objective will be met. There
is no limit to the number of specific goals you can have. It is
suggested, however, that you always begin small, by using specific
goals as small chunks or steps that will bring you closer to your
fulfilling your mission. These goals must represent a challenge, while
being realistic and achievable. Each of these small successes will also
serve to fuel your motivation in the long run.
Now that you can see the power
behind goal setting as a tool to help you achieve your financial
dreams, whatever they might be, it is important that you take some time
to create a good mission statement, and your general and specific
goals. It is important that you write them down and keep them somewhere
where they will be easily accessible. It might be a good idea to use a
binder or notebook, in which you will also detail your action plan and
track your results. I do not recommend using ink pen at this moment; I
am guessing that you will come back to them later and probably want to
tweak them a bit.
Application
Let’s be honest. Building
a plan is the easier part of the money saving process. The real hurdle
for most people comes with sticking to that plan. Hopefully, with the
attitude adjustment and goal setting tips in the last chapters,
you’ll be motivated enough to sustain your new habits, at least
for a while.
An interesting fact is that
studies have shown that it only takes 28 days to incorporate a new
habit into our lives. After doing the same thing for only 28 days in a
row is enough to ensure you will develop the habit of doing it for the
rest of your life. The same goes to losing habits as well. Only 28 days
is all it takes, but sadly (and we see it every new year), resolutions
are often dropped after only a few days. Stick to it, and you will be
greatly rewarded!
Things can still go awry at this
point. This is where it can become ugly in some cases. Why? Major
problems seem to stem from years of bad education with regard to money.
The scarcity mindset is another major flaw that can put a wrench in
many people’s action plans.
Do you remember what was said in
the first chapter about attitude? We live in a world of abundance.
There is enough of everything. You do not have to sacrifice anything to
be happy.
Now, take another look at your
plan. Had you decided you’d cut your spending from the biggest
expense all the way down to the smallest? Had you said goodbye to going
to the movies and dining out with friends? If so, you’re lucky
you received this guide in time to do some damage control!
Why would cutting back be bad,
you ask? Because it is exactly that kind of thinking that indicates the
scarcity mindset at work. Focusing on numbers alone, not on the
benefits. I’m not implying that you shouldn’t look at
decreasing your biggest expenses first, but cost cutting alone
shouldn’t be the basis of your action plan. There are, in fact, a
few places where you shouldn’t cut back. Put simply, if the idea
of cutting back in a particular area makes you cringe, don’t do
it.
We all have needs and desires.
One shouldn’t feel ashamed about fulfilling them. It takes an
amazingly huge amount of motivation to abandon old habits, or cut out
certain things that makes us feel good.
Now, let’s look again at
your list of expenses. There are probably only a few places left where
you wouldn’t mind cutting back, especially if you need to decide
on them with a partner or whole family in mind. These are the places
where a more aggressive strategy might work just fine.
For the rest of the items, think
in terms of trading off instead of reducing expenditures. How can you
keep your needs or desires fulfilled, and do it without having to
hinder either your physical or emotional wellbeing?
As an example, I’m an avid
coffee fan. No milk, no sugar. I like my coffee strong, and I love the
smell of it brewing. I could spend days sitting at the table in a
coffee shop waiting for my coffee.
When I decided to start my
journey to a more thrifty, penny-wise way of life, I chose to trade off
instead of simply cutting out my coffee craving expenses. How did I do
that? I went out and bought a discounted espresso brewer.
Now, there’s nothing I
enjoy more than waking up and starting my day by reading the newspaper
while drinking a cup of espresso coffee. The best part? For the cost of
what I used to spend on coffees in one month, I bought my very own
espresso machine. Every morning I now wake up to the wondrous smell of
coffee, for only a few bucks a month. No driving involved, no gasoline
cost… I don’t even have to tip myself.
If you’re an avid reader
of magazines, you’re probably not alone. Try getting friends or a
co-worker to share theirs with you once they’ve read them.
Another idea? You could both save money by splitting magazine purchases
half-and-half and sharing them. You can pool with even more people if
you like. Just get creative.
Finding trade offs should be
fun. Try to make a game out of it. Most importantly, get everyone you
know involved. They might be able to provide exactly what you need. If
not, at least they’ll be able to offer you some support and
encouragement.
Okay, now it is time for you to go back to your plans and rework your specific goals considering this trade-off strategy.
Tracking Your Results
Without measurable, tangible
results, no matter how strong one’s motivation is, it will fade
pretty quickly. This is one of the main reasons why setting small
specific goals is so important. Successes, even small ones, serve to
maintain your level of motivation and commitment to goals.
Tracking your results factors in
the importance of learning to manage your money more efficiently. Why
bother to save money if you burn right through it the minute you save
it? If you want to start saving money here and there so you have more
available to spend on other aspects of your life, it is very important
that you read the next chapters.
In order to protect yourself
from the money sponge that seems to drain our savings, it is important
to develop the following habits:
Pay yourself first. This is
important. At the start of every month, or each time you receive a
paycheck, set aside whatever amount you choose to save, put it aside in
an account, and leave it there. Do not use these funds to pay your
bills.
Do not use this money for
entertainment; leave it in the account. Designate those funds as
‘not even for emergencies,’ as you may notice that, once
you begin saving, the number of “emergencies” in your life
somehow seems to increase.
For every penny saved or
additional income earned, place it in your savings account. Don’t
buy more of anything simply because it’s on sale or because you
saved money on your last purchase. Set those extra funds aside and
watch your savings account grow. Even if it’s a mere dollar a day
at first, it’s worth it. You’ll see why soon.
When you go shopping, try
carrying paper money – cash - instead of plastic cards. Bring
only the amount you plan to use. You will quickly realize that $60 in
cash is a lot harder to part with than $60 on a credit card that you
won’t even miss until the end of the month. Also, put any change
left over from your cash purchases into your savings account.
You’ll be surprised how quickly it can add up.
At the end of every month, pull
your bank statements and track your savings account balance’s
growth. Also, track your savings sources. How much did you save this
month on groceries? Utilities? Compare your results with the list
you’ve compiled. Tweak your action plan and adjust it as needed.
Also, track all of your
month’s income. Divide your total amount by your monthly savings.
Once you’ve got that number, multiply it by one hundred. This
will give you a percentage, showing you how much of your total income
you’ve been able to save.
Get in touch with your feelings.
Do any of the tradeoffs you’ve chosen leave you with a sour
feeling? If so, ditch those. Find something else, another option. Your
plan is always evolving, just as your needs and desires continue to
evolve. Taking you back to my coffee example, I still apply it to my
life today, but there are other areas where I simply have no need to
keep entertaining tradeoffs.
Timewise, they’re not
worth it for me anymore. As my situation evolved, and so will yours, my
time became more valuable spent working on investments than saving a
few dollars. But I would have never got where I am if I had not made
these trade-offs at first.
Motivation
In the past chapters
you’ve seen how a lot of factors can influence your motivation to
save. Motivation is one of the most important factors in the success of
any long-term commitment.
We’ve just shown you how
to track your results in the last chapter. Still, simply sitting there
and watching your bank account grow has nothing sexy about it. In fact,
I must say it is quite a boring thing to do.
The real reason we all want to
save money is so that we can enjoy better, more fulfilling lives. Some
people will want to set money aside for their retirement, some for
expensive projects, some simply to have something extra to fall back
on. Others will want to save money simply to be able to afford more and
better things.
Because of this, is it important
to set up a system that will reward us and enable us to improve our
quality of life while simultaneously allowing our savings to grow
without being sucked up in daily expenses.
Just as everyone is different,
so will be the way you reward yourself. Regardless, it is always good
to set aside a certain percentage of your income or a fixed amount each
month to put in your savings. This is to be used only as discretionary
income for rewarding yourself. Keep this amount in a range that you can
easily afford, but one that is still large enough to make a difference
and keep you motivated.
Once you’ve decided on how
much you will allot each month for your rewards, you will need to write
down what your reward will be, when you will allow yourself to have it,
and under what conditions.
Maybe you’ll want to
reward yourself at the end of each month that you stick to your plan
without blowing your budget. Maybe you’ll want to reward yourself
once for every time you achieve one of your smaller, specific goals.
You’ll find it is now
possible for you to start enjoying the whole process of saving money.
If you want to save money to afford a bigger DVD collection, why not
allow yourself to buy a new DVD each week you meet your saving goals.
If you have been waiting to redecorate your home, you might want to buy
a can of paint or a new set of drapes as your reward. If you’ve
been wanting to grow your income, invest part of it.
Although you are free to use
this reward money the way you choose, I really do suggest that you use
it to get ahead of the game, i.e. invest part of this money or buy more
books on a topic that will help you live a better life. It’s easy
to fall for the latest trend, but refer to your mission statement as
often as possible and ask yourself: Is this reward in sync with my
efforts and the whole mission I’ve chosen for myself?
If you’ve ever felt like
you had to go without or “give up” on things you like in
order to save money, you will now realize that it isn’t necessary
to give up anything at all. You’re simply using those things you
enjoy most as rewards which motivate you to reach your financial goals.
Meanwhile, you are not blowing your budget or spending your hard-saved
money.
This concludes the whole Saving
Habits Makeover. I really hope you’ve enjoyed it, and invite you
to move on to Section Two of this guide. Here, you will find over one
hundred tips for saving money, ways you can start saving by
implementing in your life right now, today!
End of Special Report
Warmest Regards,
Clifford Morley
PS: Just in case you missed it, the link to the Video Sales Letter is Here
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